2.1l) Define mass communication. What is its importance?

 Definition of Mass Communication:

Mass communication is the process of transmitting information, ideas, or messages to a large audience through various media channels, such as television, radio, newspapers, and the internet.

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Importance of Mass Communication:

1. Information Dissemination:
   It allows for the rapid spread of information to a wide audience, keeping people informed about news, events, and developments.

2. Public Awareness:
   Mass communication helps raise awareness on social, political, and health issues, influencing public opinion and behavior.

3. Education:
   It provides access to educational content and learning resources to people from various backgrounds.

4. Entertainment:
   Mass media plays a key role in providing entertainment, which contributes to leisure and cultural exchange.

5. Connection:
   It connects people globally, breaking geographical barriers and fostering communication between different communities.